Growing up between the country and the city, I was surrounded by photographs. My mum kept family albums, and I loved looking through them, seeing photographs of our family and the people we loved overseas.

As the youngest, I loved adding my own photographs to those albums. It made me feel like I had a place in our family story. Like my memories mattered too.

Before social media and the digital world took over, photographs were something we shared. I remember showing friends my life through the pages of an album, flipping through photographs together, telling stories and reliving moments.

Wild Romantic was born from wanting to bring that feeling back.

We create albums designed to live with you, not be tucked away. To become part of your home, part of your everyday life, and something you can pick up, open and share for years to come.

Elif Kelly, Founder