An ode to motherhood, movement, and the modern village.
When we launched the Mama album, we knew it had to begin with more than just a product. It needed to start with a story, one grounded in strength, softness, and the beauty of everyday moments.
So we turned to Tully Humphrey, founder of activewear label Tully Lou, and her daughter Rola. Together, they embody everything the Mama album was designed to hold, big feelings, tender rituals, and the kind of resilience only mothers truly know.
Tully is a powerhouse. As the founder of a globally recognised brand, she’s carved her path in the wellness and fashion space with a mission to move minds and bodies through conscious design. But since becoming a mum, her creative world has expanded. Rola isn’t just part of her daily life, she’s a source of endless inspiration, reminding Tully (and all of us) of the importance of presence, patience, and play.
At Wild Romantic, we believe in the meaning of village. In lifting up women who are walking the same road, balancing ambition with care, creativity with motherhood. Tully and Rola represent that bond. A reminder that while motherhood can feel isolating at times, it’s also where some of the most powerful connections are born.
Our shoot together was all about honouring those connections. The small glances, the morning cuddles, the first prints from a roll of film. We wanted to create something that would live on past the scroll, a place to keep the memories that matter.
Because the Mama album isn’t just a photo book.
It’s a safe space. A soft landing. A visual love letter from mother to child, and back again.
To every woman doing the juggle, we see you.
To every working mum, every creator, every nurturer, you are the reason we built this.
Here’s to Tully, Rola, and the village we’re building together.
