The face of our first-ever campaign, for all the right reasons.
When it came to choosing the face of our launch campaign, the answer was already in our archives. Ella May Ding, with her effortless confidence, genuine warmth, and wildly romantic love story, was the perfect fit.
You might recognise her from reality TV, but for us, it was what happened off-screen that made her unforgettable. Our sister brand, Wild Romantic Photography, had the honour of capturing Ella’s surprise wedding, an intimate, emotion-filled day that unfolded with pure joy and no script. It was magic. Real, spontaneous, deeply personal. Everything we stand for.
You can take a peek at Ella’s wedding photos here.
So when we began building Wild Romantic World, a place dedicated to the safekeeping of stories, Ella instantly came to mind. She doesn’t just photograph beautifully, she feels. She brings a sense of presence and play, and most of all, she lives in the moment. That’s what our albums are made for.
For the campaign, we invited Ella into our studio, handed her the albums, and let her move through the pages. No over-styling. No fake setups. Just her, interacting with real prints, real stories, real memories. The result? A series that captures exactly why we do what we do, to make safekeeping feel stylish, emotional, and entirely personal.
Ella embodies what Wild Romantic World is all about:
Big feelings. Bold energy. Something worth holding on to.
Welcome to the beginning.
